Focus… Chanel Opens New Boutique in Paris
Today is the opening day of the new Chanel store, located at 51, avenue Montaigne, opposite the long-standing boutiques at No 42 devoted now to watches and finejewellery . A 600m²-space created by the New York architect Peter Marino, who was inspired by the mythical apartments of Gabrielle Chanel, 31 rue Cambon.
Marino said the Montaigne unit raises the bar in terms of luxury build-outs — to the level of what he does in private homes for elite clients, up to and including bespoke artworks and painstaking hand-lacquered walls. “It’s really interesting to see how high we can go,” he marveled. “This is a completely new world of Chanel in terms of materials.”
The ground floor of the boutique showcases handbags, small leather goods, scarves, shoes and sunglasses, with a double-height room dedicated to precious accessories and its métiers d’art collections, which are embellished with the couture salons Chanel owns. The room is lined in gold tweed, with chandeliers by goldsmith Goossens. A glass necklace by French artist Jean-Michel Othoniel punctuates the white marble staircase, which leads up to three rooms dedicated to ready-to-wear.
StyleIncBlog 